The Business Show
ABOUT THE SEMINAR
Creative Ideas for SMEs: How to come up with something astonishing - when you’ve got nothing
02 SEPT 2026 | 13:15

“Just be creative.” “Come up with something fresh.” “Think out of the box.” This is very unhelpful advice. It’s like, “Be gorgeous, get rich and win at life”. Thanks – but how? When it comes to creativity, Tiffany Markman will tell you how. (If she knew the other stuff, she’d bottle it and sell it herself.)

Using her game-changing Micro-Targeting Methodology, Tiffany has spent 20 years coming up with creative ideas that never run dry. And you can do the same with three easy-to-apply techniques. Whether you need a quirky name, a launch concept, a piece of content marketing, a sales campaign, a social media blitz, an event idea, or internal comms, you’ll have a system for when you feel like you’ve already thought of everything.
ABOUT THE SPEAKER
Tiffany Markman
Writer. Speaker. Trainer | Tiffany

Multi-award-winning business communicator Tiffany Markman uses the surprising science of bat echolocation to explain how some communication travels further, lands better and drives action, while some vanishes into the darkness.

With insights from marketing, behavioural psychology, AI and six years spent rehabilitating orphaned and injured bats, she helps business owners and leaders to transform even the most confused communication into commercial advantage.
Named one of the Top 50 Female Content Marketers in the World by ContentBot, Tiffany is based in South Africa. Over two decades she’s worked with 717+ brands, trained more than 36,000 people and keynoted on stages in Singapore, Kuala Lumpur, Bali, Delhi, London, Manchester, New York, Washington and Dubai.

Tiffany's popular keynotes – on marketing, brand voice, AI, creative ideation and impostor syndrome – equip audiences with actionable insights and user-friendly techniques. They’re fun, funny and they share one important objective: better performance and more revenue.